Stock Split
Think of a stock split like breaking a $10 bill into ten $1 coins. You have more pieces, but the same total amount of money. In a 2-for-1 split, every shareholder receives one additional share for each share they hold, and the price per share is simultaneously halved. Market capitalization — the total value of all shares combined — stays identical before and after.
Companies historically split their shares when the price has risen so high that buying even a single share feels out of reach for smaller investors. A lower nominal price per share can broaden the pool of interested buyers and improve day-to-day market liquidity. The split itself conveys no new financial information about the company's health or earnings.
The less common reverse stock split works in the opposite direction: multiple existing shares are consolidated into one, raising the price per share. Suppose a stock trades at $1 and undergoes a 1-for-10 reverse split — each shareholder now holds one-tenth as many shares, each priced at $10. Reverse splits sometimes appear when a company needs to meet a stock exchange's minimum price requirement, which is why market observers often read them differently from forward splits. Neither event changes a shareholder's proportional ownership of the company.